HITACHI CONSTRUCTION MACHINERY

Hitachi Construction Machinery (Europe) NV (HCME) has announced a new customer-dedicated website at www.myHITACHIexperience.com. The site is part of the latest marketing campaign launched by HCME and is supported by print advertising across international trade media.

The website has been created to showcase customers using machines in a dozen countries across Europe, the Middle East and Africa. An easy to use online resource, it has more than 50 detailed interviews with operators and owners on a wide range of models from mini to large excavators, to wheel loaders, dump trucks and special application machines. Users can also search for machines working in a specific country or industry sector, such as quarrying, mining, forestry or road construction.

HCME Manager Corporate Communication Raymond Hendriks says, “Hitachi construction machinery is developed with our customers’ requirements firmly in mind. We know that they are happy with our products, so we decided to use their personal experiences as the basis of our latest campaign.

“With case studies, photography and movies, we have brought our customers’ comments on Hitachi construction machinery to life. My HITACHI Experience is an effective way of communicating the benefits of our machines, including better performance, low running costs, and ultimate operator comfort and safety.

“The site has already had an enthusiastic response from our dealers and customers across Europe and we are convinced it will become one of the most popular construction sites on the internet.”